April 1, 2024

Top 10 Tax Questions Answered for Bloggers


Imagine you've turned your passion for writing and sharing ideas into a successful blog. As your audience grows, so do your earnings, and suddenly, the reality hits you: What about taxes?

Navigating the fiscal responsibilities of blogging can feel as complex as coding your first website. However, understanding the intricacies of taxes is crucial for bloggers who want to ensure they comply with the law.

This article demystifies the top ten tax questions a blogger might face. From knowing whether you need an EIN or LLC to figuring out tax deductions and structuring your blog as a business, we're diving into the financial details to put your mind at ease.

1. Do Bloggers Have to Pay Taxes?

Absolutely. Bloggers, like all self-employed individuals, must pay taxes on the income they earn from their blogging activities. This is not simply a professional courtesy but a legal requirement enforced by the Internal Revenue Service (IRS). Whether your blogging is a full-time endeavor or a part-time hustle, if it generates income, that income is taxable under the law.

Monetization through diverse channels such as affiliate marketing, ad placements, sponsored content, and the sale of digital products or services all contribute to a blogger's taxable income. The IRS taxes this income based on the circumstances. However, for blogs not connected to a business entity, it's considered self-employment income.

What taxes do bloggers have to pay?

As self-employed entities, bloggers are required to pay taxes on the business income that their blogs generate. This means that any money accrued from avenues such as affiliate links, ad revenue, sponsorships, and digital products falls under the scope of taxable income. To be compliant with tax laws, bloggers must report this income through an annual tax return, diligently tracking and declaring earnings to the IRS.

Bloggers are not just responsible for income taxes; they must also contribute to Social Security and Medicare through self-employment taxes. These taxes are comparable to the payroll tax deductions seen in traditional employment but are typically paid directly by the self-employed blogger.

2. Can I Write Off Expenses for a Blog?

Certainly, when managing finances as a self-employed blogger, it's essential to understand which expenses can be used as tax deductions to reduce your overall tax liability. Bloggers can deduct a variety of expenses that are considered both ordinary and necessary to the operation of their blogging business. This includes, but is not limited to:

  • Freelance consultation fees for services such as graphic design, website development, or writing assistance.
  • Marketing and advertising costs include digital ads on social media platforms, search engines, or other online spaces.
  • Business-related insurance premiums that protect your blogging operations.
  • Office supplies such as paper, printer ink, notebooks, and pens.

For bloggers who have set up an office in their homes, this can yield additional deductions. A portion of the rent or mortgage, as well as utility costs, including electricity and internet service, can typically be claimed based on the percentage of the home that is devoted to the business space.

Additionally, a variety of digital expenses are also deductible. These include:

  • Domain registration and web hosting fees are essential for maintaining your online presence.
  • Subscription-based editing software and apps that assist in content creation.
  • Equipment such as laptops, cameras, microphones, and other technology are used exclusively for blogging purposes.

It's important to remember, however, that expenses must be exclusively for business use to be deductible. Personal expenses are not deductible.

Can bloggers write off clothing?

Clothing deductions are a nuanced area of tax law for bloggers. As a rule of thumb, the IRS permits the deduction of clothing that is specifically for your blogging business and not suitable for everyday wear. If the clothing is a costume or is required for photo shoots that are a part of your blog's branding, then those costs may be deductible. Items must be essential for producing content and not double as personal attire to qualify as a deductible expense.

Keep in mind that the IRS will expect bloggers to reasonably justify clothing expenses as necessary for business purposes. Simply purchasing a new outfit that you wear to a conference, even if you take blog photos while there, will not typically make it deductible. Instead, clothing must be closely associated with the blog's revenue-generating activities to lower your taxable income.

Can content creators write off trips?

For content creators, travel expenses can represent a significant portion of their professional expenditures. Fortunately, many of these costs can be deducted when they are directly related to the business of content creation. This can encompass:

  • Airfare or other transportation costs to and from seminars, trade shows, or other industry events.
  • Lodging expenses, such as hotel stays or Airbnb rentals, while attending business conferences or conducting on-site research for blog content.
  • Car rental charges incurred while on a business trip.

Moreover, meals consumed during these business excursions are typically 50% deductible, as they are included in travel expenses. Yet, creators need to maintain clear records; documenting the dates and purposes of the trips and keeping receipts is vital to validate expenses.

The guiding principle is clear: expenses must be strictly business-related to be considered deductible. Personal vacation costs or side excursions that are not connected to content creation activities do not qualify. By meticulously tracking and justifying these expenses, content creators can adequately manage their tax obligations during tax season.

3. Do Bloggers Need an EIN Number?

Generally speaking, bloggers do not need an EIN number because they don’t hire employees. EIN stands for “employer identification number.” So, if you don’t employ, you don’t need an EIN. In these cases, your SSN acts as your EIN, making it redundant when identifying single-member LLCs (which are considered disregarded entities anyway).

Only companies who hire full or part time employees need an EIN number. Businesses that hire contractors (temporary workers) need not apply for one. This is because these contractors are only on a temporary basis. So, that “employer” status implied by having an EIN is only temporary. 

4. Do Bloggers Need an LLC?

When deciding whether to form an LLC (Limited Liability Company) for a blogging business, it's important to weigh the protections and costs such a legal structure provides. An LLC ensures that a blogger's assets are protected from business liabilities, meaning personal liability for business debts or legal issues is not a concern.

However, some states have to pay up to $500 for this, creating high, needless costs that could be spent towards business growth. Considering that some states also tack on annual fees, these costs could even exceed $500. In addition, single-member LLCs are considered disregarded entities, meaning that the tax filer still submits the same tax return as a sole proprietorship.

So, if you have major financial assets worth protecting, hire employees, have co-owners, or operate in a high-risk business, an LLC might be a good choice. However, for single bloggers who don't hire full-time and do the work themselves, it might not be worth it.

5. How Much Do Bloggers Pay in Taxes?

Bloggers' tax obligations vary based on their blogging income. Revenue streams such as affiliate links, ad earnings, and digital product sales contribute to their taxable income. When earnings exceed $400, you need to pay taxes. For most self-employment (if full-time) earnings, IRS Form 1040 is used.

If you blog for others and are paid more than $600, you should receive Form 1099 NEC. Be sure to include this income on your taxes, but double-check your other tax forms to be sure you haven't tracked it there. This mistake is more common for people who rely on tax software.

Also, if you review products on your blog, that counts as taxable income. That means you pay it at the same rate you pay for taxes. This is no different from getting a company car and having to pay taxes on it.

6. How Can a Blog be a Source of Income?

Blogs have evolved beyond being digital journals into potent streams of income for savvy content creators. With the right strategies, a hobby can morph into a flourishing blogging business. Here are ways a blog can generate revenue:

  1. Cost-per-click (CPC) adverts: By placing ads on their blogs, bloggers can earn money each time a reader clicks on an advert.
  2. Sponsored posts: Companies pay bloggers to write content that promotes their products or services.
  3. Gifts and freebies: Occasionally, bloggers receive products as gifts, which can have monetary value.
  4. Writing for other publications: Bloggers often leverage their expertise by contributing articles to other websites or print publications for a fee.
  5. Affiliate marketing: By sharing affiliate links within blog posts, bloggers can earn a commission on sales made through those links.
  6. Digital content: Selling e-books, online courses, or printables directly through a blog opens up another revenue channel.
  7. Webinars and talks: Bloggers with a significant following can host events, charging for access or securing sponsorships.

By diversifying their income sources, bloggers can turn their blogging platform into a self-employed business venture, harnessing their passion into profit. Much like review products, income made here is also 100% taxable.

7. Do I Have to Register My Blog as a Business?

When it comes to blogging as a source of income, many wonder: Do I have to register my blog as a business? The simple answer is no.

You are not legally required to register your blog as a business entity if you treat it as a serious venture. In fact, if you're new to running a blogging business, adding the extra cost is unnecessary. As your business grows, this situation might change.

Common legal entities chosen by bloggers include sole proprietorship, partnership, and limited liability corporation (LLC). Below, you'll learn more about each business formation type.

Sole Proprietorship:

  • Can be established by filling out a DBA (Doing Business As) form at local county filing offices
  • Does not require an Employer Identification Number (EIN) or other licenses and forms
  • Tax reporting is similar to reporting as an individual, with income and expenses reported on Schedule C
  • No election is required for a sole proprietorship

Limited Liability Corporation (LLC):

  • Provides extra legal liability protections for personal assets
  • Can be taxed as a partnership, C-Corp, or S-Corp
  • Can potentially protect personal assets, such as a family home, from business forfeitures
  • Reporting can be similar to reporting as a sole proprietor, with passthrough taxation

S-Corporation (S-Corp):

  • Can potentially provide additional tax benefits, such as paying yourself a salary and dividends
  • Requires specific tax filings and decisions, best made with the help of a professional tax attorney
  • Reporting may be more complex compared to sole proprietorship or LLC


  • A business entity formed by two or more individuals sharing ownership
  • It can be structured as a general partnership or limited partnership (limited partners have less control)
  • Requires a partnership agreement outlining roles, responsibilities, and profit-sharing
  • Each partner is personally liable for the business's debts and obligations

Corporations, which are larger public entities, are less common for bloggers.

8. Can a Personal Blog be a Business?

Yes, a personal blog can indeed be considered a business for IRS purposes. This applies even if the blog still needs to turn a profit. As a blogger, you have the option to declare your blogging activities as a business, which can be advantageous since you're allowed to report business losses on your tax return for several years.

However, the IRS only allows you to write off these expenses once you do make money. This process is called amortization, so keep this in mind if you have start-up costs well before you make money.

9. Can Blogging be a Stable Income?

Business owners can turn blogging into a stable income, much like any business. One must understand how this can happen through more experience and diverse revenue channels.

Experienced bloggers might harness various revenue channels, including creating content for their sites, providing blog design services, and tapping into monetization strategies like affiliate marketing. This diverse income stream is considered business income, recognizing bloggers as self-employed individuals in the eyes of tax authorities.

This classification mandates that bloggers meticulously document their income and expenses. The Internal Revenue Service (IRS) allows them to claim deductions on business-related expenditures, which can translate to tax savings and a more sustainable blogging business.

10. How Do You Submit Taxes for Blogging?

Submitting taxes as a blogger involves a few specific steps. Here are four tips you should keep in mind when submitting taxes for blogging.:

  1. Gather all your blogging income: 

Including revenue from affiliate links, sponsored content, and product sales. This income is taxable and must be reported on Form 1040 at tax time (April 15th). Use Form 1040-ES to estimate and pay your quarterly taxes, a requirement for self-employed individuals like bloggers.

  1. Keep meticulous records of business expenses, 

This can include costs like web hosting, marketing, and office supplies. These can be tax deductions, reducing your overall tax liability. If you have received any payments over $600 from a single source, you should expect a 1099-MISC form from them. Include this information when filing your taxes.

  1. Open a separate bank account for your business

Opening a separate bank account for your blogging business can make tracking income and business expenses easier. Even if you can’t open a business bank account, you can open a personal checking account to track expenses. 

  1. Reduce your tax liability 

When filing your tax return, report all blog-related income and claim any eligible tax deductions, such as home office or business expenses. These steps help you manage your tax liability efficiently and comply with IRS self-employment tax requirements. Your tax liability is the amount you owe to the IRS. Reduce this (legally) whenever possible. 

This content is for informational purposes only and does not constitute legal, business, or tax advice. You should consult your own attorney, business advisor, or tax advisor regarding matters mentioned in this post. We take no responsibility for actions taken based on the information provided.

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